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Journal of Business Research

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Blind faith can cost you everything if you take the wrong steps, but moving forward with pragmatism and foresight can take you to the summit. Risk-reduction is a huge benefit to doing well-executed business research.

Understanding demographics, markets, opportunities, costs, benefits and client response can all have a huge impact on the best decisions for any project or business. This is drill-down research that involves numbers — computational, mathematical, formulaic and statistical research. It hinges on things like people's feelings and consumer feedback.

Each respondent has specific answers that are accumulated and parsed. Quantitative research is conclusive and definite; objective, not subjective. On the other hand, qualitative research is best in exploratory phases. These two classifications refer to the way the research is completed. Primary research is likened to field research.

They come up with the questions, decide what input is relevant and whether it should go into the data pool. Secondary research is considered desk research. Maybe the questions are the same — would the respondents like later opening hours for doing their food shopping, for instance — but a crowd answering that question in San Francisco is a very different demographic than in Spokane, Washington.

Sales figures or client willingness to receive newsletters or subscribe to a service, for instance, have a longer appeal than third-party secondary research. Some research methods are easily accomplished with a bit of resourcefulness and a little time; others can cost a lot of money and take a lot of strategizing. Often, focus groups are an expensive method of research used by larger organizations.

From the participants to the environment to the questions and observational methodology, everything is up to that person. Say the focus group is conducted on behalf of a regional restaurant chain looking to offer a entirely new menu.

They can tailor groups to include one or the other or mingle both, while excluding anyone they deem unsuited for their brand. Sometimes, it's a controlled environment with a one-way observational window that allows the brand's brass to watch as participants taste a variety of offerings from the new menu and give their reactions.

Unlike a questionnaire, this includes body language, like smiling at the first taste of a new raspberry souffle. Just because you're a risk taker doesn't mean you don't look before you jump into the lake. Performing smart, thorough business research mitigates your risks, by providing you with the right data to make strategic decisions. Business research helps you learn about the market and your competitors, so that you can find the most cost-effective solutions within your fulfillment chain.

Market research is broken down into two main types: Quantitative market research determines if there is a need and desire in the marketplace for your product or service. It defines a target demographic and then establishes how big that market is.

For example, a high-end vacuum salesperson might target married women with a college education and a certain household income level. Others may buy your product but this market would have the money to buy the high-end product and understand the benefits of it.

The qualitative analysis considers why your product or service is better than others. It goes beyond discovering the gap in the market that the quantitative research provided and seeks to answer the questions of how and why a person needs or wants your product. By doing this research, you'll develop your "unique selling proposition" which is used for marketing and advertising.

If you've done the qualitative analysis correctly, you'll have a head start on a competitive analysis. The competitive analysis is looking at your products or services and compares them to the market. With focus groups, a company can gather a small group of people and glean information from their discussions regarding their experiences with a product or service.

The accuracy and viability of acquired information depends on the skills of the facilitator who directs the discussion. What Is the Business Research Method? Quick Answer A business research method refers to a set of research techniques that companies employ to determine whether a specific business endeavor is worth their time and effort.

What Is an Intensive Growth Strategy? Full Answer To accomplish its business-related tasks, a company can utilize a variety of business research methods, including case studies, surveys, interviews and focus groups.

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Jun 27,  · Performing smart, thorough business research mitigates your risks, by providing you with the right data to make strategic decisions. Business research helps you learn about the market and your competitors, so that you can find the most cost-effective solutions within your fulfillment chain.

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Basic business research is where the motive is to generate a body of knowledge by developing an understanding on how certain problems that occur in the organizations could be solved. There is a definite possibility that organizations might transfer the learning from the research to the workplace for problem solving.

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Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce. Several steps are necessary when conducting business research; each step must be thoroughly reviewed to ensure that the best decision is made for the company. Business Research Methods Definition Business research methods include many ways of gathering information about an industry, its competition or the opportunities available that are relevant to conducting research.

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Basic Definitions Of Business Research Methods by naveedtaji in Types > Business/Law > Marketing, Business, and research. "When conducting market research, it's misleading to describe a product or service and ask people if they'd buy it if it existed. Companies have found that surveys like this are highly inaccurate.