All facets of a business have been affected:. To be successful, businesses must not just experiment or imitate other entrepreneurs in the use of social media, but come up with new ways to utilize it as well. One of the main advantages for businesses who utilize social media is the access to more people than was possible with television or newspapers.
Businesses are also able to access these people and spend less money than they would have been with older forms of technology, as social media advertising can be bought at cheaper rates. Once a group of people like a page their friends will like it and word will spread like wildfire. Social media also allows businesses to conduct more effective research about consumer behavior at a cheaper rate. Rather than pay researchers to research consumer trends, a business can monitor these trends themselves on websites like Twitter or Facebook.
Through this research, businesses are better able to gear their advertising to the specific needs of its consumers which allows for better allocation of advertising resources.
Rather than marketing a product to thousands of people out of which only a handful may purchase it, businesses are able to market to specifically the people who would be willing to purchase the product. In this way, businesses increase the chances that their advertising is effective with social media.
Although these tools allow businesses to gear the advertising and products closer to consumer preference and behavior, the tools have been accused of invading the privacy of consumers. This invasion of privacy can have negative consequences upon society as people may begin to feel that they are no longer are seen as individuals but as mere robots who will buy whatever they see posted on their Facebook page.
As Qualman discusses the positive of the social media age come with costs: Consumers may react negatively to an invasion of privacy resulting in a refusal to participate on the website or to purchase the product advertised by the business. Businesses should learn how to balance their consumer's privacy while at the same time using the advantages provided by the social media age. Another disadvantage of the social media age is that businesses must change the traditional way in which they have conducted their business.
With the advent of social media, businesses must adopt new positions within their organizations, upgrade technology and adapt new marketing strategies. It is also a risky venture to invest money into a new technology that may not be successful. Few emerging web companies will be the next Facebook and have its enduring appeal as websites such as Myspace and Friendster have demonstrated.
Investing money into a social media website that is unsuccessful could be disastrous for businesses attempting to break into a new market. This new found understanding of the influence social media can have on other people is being replicated by other businesses who are changing their business models adjusting and adapting for success.
A company such as Pepsi which has been around for decades has also had to evolve with the social media age. Social media is helping Pepsi gain insight about its consumers which it previously has not been able to do with the practices that they had formerly attempted. The level of commitment towards social media from Pepsi demonstrates how business is shifting towards this new mode of media and away from more traditional advertising techniques.
Pepsi recognized that they would be able to reach these amounts of people through social media instead. Rather than utilize other social media websites to promote their product, Pepsi has converted its own website into a social media site.
By allowing users to generate their own content on their site, Pepsi allows its customers to be involved in the marketing of their product. Pepsi recognizes the influence that people can have towards other individuals. While this has been a common conception held among marketing experts, social media demonstrates how much influence our friends and family can have on our buying habits and preferences. Another company which has changed their business practices to adapt to the social media age is the Ford company.
Qualman describes the way in which the company utilized social media to promote their new car. We let them do what they normally do: The user generated social media promotion helped to propel the company forward from some difficult economic struggles. The website generated thousands of views from multiple other social media websites such as Youtube and Flickr. The campaign also helped to sell more Fiestas than anticipated as it exposed the model to more consumers who may have bought other vehicles.
The user generated social media campaign resulted in the Fiesta selling as many if not more models as other more popular vehicle brands which had previously been on the market for longer periods. Ford used a similar model to the Pepsi social media campaign. Your email address will not be published. Leave this field empty. Research Paper on Social Media. Social Media Research Paper Example: Leave a Reply Cancel reply Your email address will not be published.
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Additionally you can read about professional writing services which can help with writing your paper for high school, college or university. For instance, studies show that 3 in 5 students are abbreviating their words to acronyms without even realizing Jasmine Fowlkes This is a perfect example of what is happening to their socializing skills. Teens are unable to hold a decent conversation without mentioning something they saw on social media on the weekend or night before.
This is going to severely damage their interviewing abilities when they want to apply for a job, or when they want to be able to stay in a relationship. It is important that people pay attention to how much they are relying on social media to communicate, and to limit themselves so they do not lose their ability to physically socialize altogether. Children still in the 3rd grade can have access to anything they desire, and most of the time will not understand what they are looking at but will always remember the basics.
This leads to them asking their parents or other young friends what it means. Most children at the age of five know what the the basics of sex are, and even more due to the ever expanding social network. They are also exposed to rude and vulgar words which they then pick up and use as a force of habit in their everyday life.
These children unfortunately are as young as six or seven. The internet needs to start using effective filters to stop this explicit material from poisoning the the minds of our future generation, and start paying more attention.
Bad things about social media need to change. There needs to be more restrictions blocking access to inappropriate sites, and security needs to drastically tighten on this essay on social media profiles, or the future generation that will be running the world will incapable of doing the job correctly.
Social Media Introduction Social media is currently taking over the world. In today’s day and age, it is a struggle to find someone that is not a registered user of some type of social media website, be it Facebook, Twitter, Pinterest, or something else%(26).
Throughout this paper I will discuss the pros and cons that social media has on our global environment effecting’s global organizations and world cultures. I will discuss the impact social media has on relationships and marriages in the United States and abroad.
Surprisingly, 78% of these articles are non-English. • More than new articles are added on Wikipedia every hour! • There are more than 20 crore blogs on the internet • Kindle eBooks outsold paper books in Hence, social media isn’t a fad. Read this essay on Social Media Essay. Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your classes and more. Only at maden.ga".
2 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Abstract As social media sites continue to grow in popularity, it is our premise that. I. INTRODUCTION A. Purpose of Document This paper (1) was designed to accompany the Model Policy on Social Media established by the IACP National Law Enforcement Policy Center. This paper provides essential background material and supporting documentation to impart greater understanding of the developmental philosophy and .