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Cluster sampling

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Types of Cluster Sample

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Cluster sampling (also known as one-stage cluster sampling) is a technique in which clusters of participants that represent the population are identified and included in the sample. Cluster sampling involves identification of cluster of participants representing the population and their inclusion in the sample group.

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Cluster sampling analyzes a particular cluster of data in which the sample consists of multiple elements like city, family, university or school. Learn about cluster sampling definition, methods with examples, advantages, and applications.

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Another form of cluster sampling is two-way cluster sampling, which is a sampling method that involves separating the population into clusters, then selecting random samples from those clusters. Cluster sampling is a sampling plan used when mutually homogeneous yet internally heterogeneous groupings are evident in a statistical population. It is often used in marketing research. In this sampling plan, the total population is divided into these groups (known as clusters) and a simple random sample of the groups is selected.

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The main difference between cluster sampling and stratified sampling lies with the inclusion of the cluster or strata. In stratified random sampling, all the strata of the population is sampled while in cluster sampling, the researcher only randomly selects a number of clusters from the collection of clusters of the entire population. Therefore, . With cluster sampling, the researcher divides the population into separate groups, called clusters. Then, a simple random sample of clusters is selected from the population. The researcher conducts his analysis on data from the sampled clusters.